THE USE OF SOCIAL MEDIA TO BOOST YOUR ONLINE SALES
Selling vintage cameras, lenses and accessories via online platforms like Etsy and on markets like The Backyard Market in Shoreditch, Vintage Camera Hut needed to readapt its strategy as the markets were not an option anymore to meet new customers and expand its brand awareness due to the pandemic. Busy with other tasks, he put aside his online presence and approached HBLC to take care of it and elaborate a strategy to drive more sales directly from his website.
WHAT WE DID
To answer Vintage Camera Hut’s goals, we offered an ongoing social media management service to keep up with his online presence and used Instagram and Facebook in our sales funnel. Adding a paid strategy we created ads campaigns to reach new prospects and increase the traffic on the website for then retargeting visitors with dynamic ads. Adding content creation service, we produced engaging photos and videos to catch the audience’s attention.
RESULTS
Our strategy increased Vintage Camera Hut website sales by 65% thanks to our paid strategy that increased the traffic and retargeted the right audience. Our social media management service allowed his to gain 2000 engaged followers that are likely to become customers after viewing the high quality content we created for his account.