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  • Writer's pictureHBLC Team

First Steps to grow your business online

What's a digital marketing strategy?

A digital marketing strategy is a series of actions that help you achieve your company's goals through carefully-selected online marketing channels. These channels include paid, earned, and owned media and can all support a common campaign around a particular line of business.

Be connected!

The emergence of the internet and social media changed communication rules. Nowadays, 91% of retail brands use two or more social media channels. Social media gives you the opportunity to reach new customers and create a real relationship to generate an engaged community. This community is what you need to build your brand awareness. Those social media platforms are a powerful tool to increase the visibility of your business.

Use the right tools

To build an efficient strategy you first have to know what the issues and the goals of your business are. Once you know that, you will be able to initiate a series of actions.

Why do you need a digital strategy?

The digital marketing strategy will be the starting point to help you understand your business. The series of actions you will undertake after writing down this strategy will be the essential step toward digital success.

Creating this strategy will allow you to reevaluate your business by optimising your online goals and targeting your audience


A majority of people are constantly connecting to their smartphones, laptops, Kindles or any other “smart devices”. If your audience spends most of its time online, this is where you want to be!

Online presence will allow you to differentiate your company from competing businesses. Without a clear digital strategy, you won’t be able to make a cohesive experience out of this opportunity and so you won’t stand out from the crowd.

The greatest benefits of an online strategy is the ability to track your ROI (return on investment). Thanks to analytics online tools it’s easy to track your tactics and adapt them according to the results you get.

For all those reasons and even more, building your digital strategy must be one of the first steps in the creation of your business. This strategy turned into actions will be the key to engage your audience and make your company grow.

You don’t know where to start with your digital marketing strategy? You don’t have time to invest in creating an efficient strategy? Reach out to our HBLC digital team, we create a custom digital strategy tailored to meet your goals and we would love to hear from you!

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