• HBLC Team

ENGAGING CAPTION IDEAS


It is hard to get ideas all year long and keep our copywriting at its highest level, also you want to maximise your time and don’t look for hours for the perfect caption, but still, you want your captions to catch people’s attention, because as you know, the longer they stay on your post, the more people your post will reach.


They are different type of captions that can be written, but they should all have the same model which is, starting with a hook, you know what I am talking about, those gossip titles that we hate to love, then you follow with the story you want to tell, write something that will make your audience react to encourage them to leave a comment, you can ask questions to make it easier and then you finish with a call to action.


So here it is, our cheat sheet to give you several ideas to build your caption.


Hook example

I never said that before but…

I know what you think…

Believe me, after observing… the conclusion is always the same:

Tips of the day

Time for a serious talk

Today is a special day

I can’t believe it…

This is really hard to admit…


Well, you get the point, write something juicy that will encourage people to click on the “read more” button.


Encourage interaction example

  • CLOSED QUESTIONS

Photo 1 or 2?

Do you prefer this or that…

Would you rather…

Are you more into this or that…

Yes or nay for …


  • OPEN QUESTIONS

What do you…

Where do you…

Why do you…

What are your thoughts about…

Why do you want to…

Where is your…

How is your day going?

What have you done…

What are your plans for…


Invite your audience to interact and leave a comment by asking them a question, this is an easy and efficient way to engage the conversation with your community, make sure to answer all the comments and get to know your followers.


Caption Ideas

Tell the story behind the image

Choose a quote that matches the image

Develop the idea behind the image

Spread a message relevant to the image or to your brand

Introduce yourself

Educate your community by sharing valuable information

Share the behind the scenes of the photo

Give facts relevant to the photo or to your brand


Captivate your audience with storytelling that will keep them reading until the end, look at the image and think about the message you want to share. Try to always stick to a topic that is relevant to the image and to your niche. Share valuable information with your audience, give them information that is relevant to the post or to your brand and that will educate them.


Call to action

Follow us for…

Double-tap on the photo…

Leave a comment to/for

Tag the person ….

Like if you’re…

Contact us for…

Click on…

Share this post to…


If you don’t ask you do not get, always finish your caption with a call to action if you want your community to do something, use the call to action sentence to encourage them to interact with your post.


We hope that this model can help you build engaging caption in order to get more interactions with your audience and strengthen your relationship with your community. If you don't feel like writing your captions or don't have the time, feel free to contact our community management team, they will be happy to create your monthly caption and take over your online communication so you can focus on your business.

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Address: London, United Kingdom

Email: Hello@hblcmarketing.com

Phone: +44 7383 786132

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